I supported MYOA’s transition into a luxury cookie brand by developing its content strategy, enhancing its visual identity, and assisting with product refinement as the brand expanded its reach and secured a retail space in POST Houston.

 

Contributions:

• Increased Instagram following by over 200% through strategic content planning, social media management, creating short-form content and branded graphics.

• Launched the brand’s TikTok account and created platform-specific content to expand reach

• Scouted talent and locations for a visually aligned campaign video

• Led an informal focus group to help select product packaging that reflected the brand’s evolving luxury aesthetic.

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This role allowed me to blend creative strategy, visual direction, and audience engagement to help refine MYOA’s brand presence.