Provide ongoing social media, brand management, and marketing consulting for MYOA Cookies, supporting the brand’s digital presence, audience growth, brand positioning, and community partnerships. Work closely with the founder to translate customer insights into brand decisions while developing and executing marketing initiatives across digital and in-person channels.

 

Contributions:

• Developed and executed content strategy that drove a 200% increase in Instagram followers, growing the brand’s digital audience from 200 to 600+ followers within months.

• Launched and managed MYOA’s TikTok presence, generating 500–4K views per video and 8K–20K Instagram account views through strategic content and audience engagement.

• Conducted informal focus groups and gathered customer feedback to help shape brand messaging, positioning, product presentation, and overall brand direction.

• Built and nurtured a community that has grown to 1,500+ Instagram followers, strengthening brand recognition and increasing in-person awareness.

• Expanded brand visibility through curated Houston partnerships and collaborations, including a Juneteenth activation with ChopnBlok, connecting MYOA with new audiences and local communities.

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This role allowed me to blend creative strategy, visual direction, and audience engagement to help refine MYOA’s brand presence.