Marketing Specialist, Social Media & Campaign Manager

My Role:

Overview:
Yinka MB is a culturally driven fashion brand known for bold, expressive design. In my role, I supported the brand’s digital growth and campaign execution through creative content, strategic research, and production leadership.

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Contributions:

• Created and managed short-form content, graphic designs, and ad campaigns that contributed to measurable social media growth

• Provided detailed notes and preparation for discovery meetings with The Folklore to support brand partnership efforts

• Conducted business development research to help optimize strategies for brand expansion

• Directed production for a collection launch campaign, including talent and location scouting—resulting in over 20K+ views on Instagram

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My work helped strengthen Yinka MB’s brand presence and visual consistency across both creative and strategic initiatives.